clean perfume,

for your modern nature

All-natural fragrances, designed to uplift & inspire.


Explore the difference.

All-Genders / All-Natural

" We believe life is about the little moments
and our work is designed to help you enjoy them. "

Since 2012, M.Hainey has been exploring our connection to nature, beauty and wellbeing.

All-Natural    |    All-Genders  

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BESTSELLERS

Community approved.

All- Natural | All-Genders

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Beyond just a perfume

explore our scents

Discovery Set

Take time to smell the roses. Explore our All-Natural Collection of perfumes, inspired by a sense of wonder, curiosity and the beauty of life.

All- Natural | All-Genders

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new

CANDLE VESSEL /
JAPANESE TEACUP

Handcrafted vessels, designed to keep.

Available in 4 new fragrances

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palo santo

WOODY - SWEET - ATMOSPHERIC
Sustainably sourced, straight from our partners in Ecuador.

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new to natural perfume?

Strong enough, but never overpowering.
These are not your traditional perfumes. Read our guide.

Carbon-neutral shipping on all orders
3483kg
shipping emissions removed
That's like...
8917
miles driven by an average gasoline-powered car
We fund innovations in...
Direct Air Capture
Bio Oil
Mineralization